Visual weight & direction
Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting...
View ArticleA design philosophy
Philosophy of design is the study of assumptions, foundations, and implications of design. The field is defined by an interest in a set of problems, or an interest in central or foundational concerns...
View ArticleSpace and the figure-ground relationship
If you see graphic design as a process of arranging shapes on a canvas, then you’re only seeing half of what you work with. The negative space of the canvas is just as important as the positive...
View ArticleWhy you should include your developer in the design process
Should designers be able to code? This topic never seems to die, with its endless blog posts, Twitter discussions and conference talks. But the developer’s involvement in the design process seems to be...
View ArticleDieter rams 10 principles of design
Rams began studies in architecture and interior decoration at Wiesbaden School of Art in 1947. Soon after in 1948, he took a break from studying to gain practical experience and conclude his carpentry...
View ArticleVisual perception & the principles of Gestalt
In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee...
View ArticleThe right typeface can make all the difference
In traditional typography, a font is a particular size, weight and style of a typeface. Each font was a matched set of metal type, one piece (called a “sort”) for each glyph, and a typeface comprised a...
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Choosing the right business cards
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes...
View ArticleHello world!
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